If Brayden is swayed by an ad that incites fear of his home being burglarized, he is being influenced by which component of an attitude?
A) affective
B) cognitive
C) conative
D) value

Question

Quizplus · Accepted Answer

The affective component of an attitude involves the emotional or feeling aspect of an attitude. In this scenario, Brayden is feeling fear, which is appealing to his emotional side rather than his thoughts or beliefs (cognitive component) or intended actions (conative component) or values.

If Brayden Is Swayed by an Ad That Incites Fear