The following are individual factors that might influence a member of the buying center, except:
A) personality features
B) roles and perceived roles
C) levels of cognitive involvement
D) capital assets a firm has available

Question

Quizplus · Accepted Answer

Capital assets a firm has available is not an individual factor that influences a member of the buying center, as it pertains to the resources of the entire firm rather than the personal characteristics of an individual member. A, B, and C are all individual factors that can influence a member of the buying center.

The Following Are Individual Factors That Might Influence a Member