Two of the factors that affect members of the buying center are individual factors and:
A) perceptual factors
B) ideological factors
C) recreational factors
D) organizational factors

Question

Quizplus · Accepted Answer

The other choices (perceptual, ideological, recreational factors) may be factors that affect individual members of the buying center, but they are not typically considered as factors that affect the buying center as a whole. Organizational factors, on the other hand, are a key consideration when analyzing the buying center, as they refer to the characteristics of the organization as a whole (e.g. culture, structure, goals) that influence the decision-making process.

Two of the Factors That Affect Members of the Buying