When a company introduces a new product under a strongly established brand name, the length of time to reach the threshold point where advertising is effective is normally shorter.

Question

Quizplus · Accepted Answer

This is because the established brand name already has a strong reputation and loyal customer base, which can help promote and create awareness for the new product. This can lead to quicker recognition and acceptance of the product, reducing the time it takes for advertising to become effective.

When a Company Introduces a New Product Under a Strongly