Meet-the-competition method of developing a marketing communications budget is often used in highly competitive markets where rivalries between competitors are intense.

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The statement is true as the Meet-the-competition method involves allocating a marketing communications budget based on the activities of competitors within the market. This approach is commonly used where competition is intense to ensure that a company's advertising and promotional efforts are on par or better than those of its rivals.

Meet-The-Competition Method of Developing a Marketing Communications Budget Is Often