In the IMC planning process, a review of ________ allows the marketing team to identify potential target markets and positioning strategies.
A) the communications budget
B) the marketing plan
C) the firm's communication objectives
D) the company's context

Question

Quizplus · Accepted Answer

The company's context includes the marketing environment, which provides information about potential target markets and positioning strategies.

In the IMC Planning Process, a Review of ________ Allows