The first step in the IMC planning process is:
A) analysis of the company's context
B) defining the firm's target market
C) an analysis of the product positioning
D) developing communications objective

Question

Quizplus · Accepted Answer

The first step in the IMC planning process is to analyze the company's context, which includes an analysis of the internal and external factors that can affect the effectiveness of the marketing communication strategies. This step helps to identify the strengths and weaknesses of the company, as well as the opportunities and threats in the market, which can inform the development of the overall IMC plan. Defining the target market, analyzing product positioning, and developing communication objectives come after this initial analysis.

The First Step in the IMC Planning Process Is