In examining customers during the IMC planning context analysis, the easiest group to study is:
A) current customers
B) former customers
C) potential new customers
D) competitors' customers

Question

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Current customers are the easiest group to study as their information is readily available through purchase history, surveys, feedback, and social media interactions. It is important to understand their needs, preferences, and behaviors to tailor the IMC message to their interests and retain their loyalty. Studying former customers may also provide insights into what led to their defection, but reaching out to them requires more effort and resources. Potential new customers and competitors' customers may require more extensive research and analysis to understand their needs and motivations.

In Examining Customers During the IMC Planning Context Analysis, the Easiest