The primary reason for the success of PetSmart may be that the company has:
A) invested in pet hotels, which is a rapid growing market
B) expanded their retail operations
C) modified the products and services they sell to match the changing trends
D) multiple brands of products for pet owners
Correct Answer:
Verified
Q22: Market segments should be internally:
A) heterogeneous.
B) identifiable.
C)
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