A set of businesses or groups of individual consumers with distinct characteristics is a:
A) differentiated group
B) production department
C) market segment
D) manufacturing system

Question

Quizplus · Accepted Answer

A market segment is a group of businesses or individual consumers with unique characteristics, such as age, interests, and behavior, which allow marketers to target their marketing efforts more effectively.

A Set of Businesses or Groups of Individual Consumers with Distinct