Even though a business may have gone out of business, a few consumers may still recall the company when thinking about making a new washing machine purchase due to:
A) carryover effects of previous ads
B) wear out effects of ads of competitors
C) threshold effects of former ads
D) decay effects of former ads

Question

Quizplus · Accepted Answer

Carryover effects of previous ads refer to the ability of an ad to continue to have an effect on consumers even after it has stopped running. This is likely to be the case if a business has formerly advertised their products and built up a strong brand reputation. As such, even if the business is no longer operating, some consumers may still remember the brand and consider purchasing it. The other options (B, C, and D) do not seem as relevant in this scenario.

Even Though a Business May Have Gone Out of Business