A local video rental store looking to increase customer traffic in the summer would be an example of a:
A)target market analysis.
B)product positioning.
C)communications analysis.
D)communications objective.

Question

Quizplus · Accepted Answer

A communications objective is a goal that a company aims to achieve through its promotional activities, such as increasing customer traffic. In this case, the video rental store's goal to increase customer traffic during the summer aligns with setting a communications objective.

A Local Video Rental Store Looking to Increase Customer Traffic