Celestial Seasonings focuses on the healthy aspect of its green tea. This is an example of product positioning by:
A)product user.
B)product class.
C)use or application.
D)product attribute.

Question

Quizplus · Accepted Answer

Product positioning by product attribute focuses on highlighting the specific features or attributes of the product, which in this case is the healthy aspect of the green tea.

Celestial Seasonings Focuses on the Healthy Aspect of Its Green