The product positioning strategy based on how a product is used is the ________ positioning approach.
A)product attributes
B)competitors
C)use or application
D)price-quality relationship

Question

Quizplus · Accepted Answer

The use or application positioning approach focuses on how a product is used or the specific problem it solves, making it a relevant strategy for products that have unique uses or applications. This approach involves highlighting the benefits and solutions provided by the product, rather than simply its attributes or price-quality relationship, and differentiates the product from its competitors.

The Product Positioning Strategy Based on How a Product Is