The product positioning strategy based on value or prestige is the ________ positioning approach.
A)product attributes
B)competitors
C)use or application
D)price-quality relationship

Question

Quizplus · Accepted Answer

The value or prestige strategy is based on creating the perception of high quality at a higher price than competitors' products, which is known as the price-quality relationship positioning approach. This strategy emphasizes the high value or prestige associated with the product and is used primarily for luxury or high-end products.

The Product Positioning Strategy Based on Value or Prestige Is