Each of the following is an example of a typical communication objective except:
A)identify competitors.
B)encourage repeat purchases.
C)enhance firm image.
D)change customer beliefs or attributes.

Question

Quizplus · Accepted Answer

Identifying competitors is not a communication objective, but rather a marketing research objective. Communication objectives focus on the message and desired impact on the target audience, rather than external factors such as competitors. The other options (B, C, and D) are all examples of typical communication objectives.

Each of the Following Is an Example of a Typical