Product positioning is the:
A)level of brand equity faced by a company or brand.
B)perception consumers have of a company or brand relative to competitors.
C)number and level of products offered by a company.
D)perception consumers have of a company or brand relative to other brands being offered by the company.

Question

Quizplus · Accepted Answer

Product positioning refers to how consumers perceive a company or brand relative to competitors in the market. It is the process of creating a distinct image in the minds of consumers that differentiates one's offering from competitors. It does not necessarily relate to the number or level of products a company offers, nor does it solely reflect the level of brand equity.

Product Positioning Is The