When a company sorts prospects into those with the lowest, medium, and highest profit potential, which segmentation approach is being used?
A)Industry
B)Size
C)Usage
D)Customer value

Question

Quizplus · Accepted Answer

The company is segmenting its prospects based on their customer value, which refers to the expected profit potential of each customer. Sorting prospects into low, medium, and high profit potential categories is a common method of customer value segmentation.

When a Company Sorts Prospects into Those with the Lowest