Walmart uses the tagline "save money, live better." This is an example of product positioning by:
A)product user.
B)price-quality relationship.
C)use or application.
D)cultural symbol.

Question

Quizplus · Accepted Answer

Walmart's tagline focuses on the price aspect of their products, positioning themselves as a retailer that offers affordable prices while still providing a better quality of life for their customers. This is an example of product positioning by the price-quality relationship.

Walmart Uses the Tagline "Save Money, Live Better