Morning Star developed an entire line of non-meat breakfast foods and markets them as a substitute for breakfast meats, which is an example of product positioning by:
A)product user.
B)product class.
C)use or application.
D)cultural symbol.

Question

Quizplus · Accepted Answer

Morning Star positioning their non-meat breakfast foods as a substitute for breakfast meats is an example of product positioning by product class. They are positioning their product as an alternative to a specific category of products (breakfast meats).

Morning Star Developed an Entire Line of Non-Meat Breakfast Foods