Stetson cologne has positioned its brand using the tough, cowboy image. This is an example of product positioning by:
A) product user
B) product class
C) use or application
D) cultural symbol

Question

Quizplus · Accepted Answer

Stetson cologne's positioning using the tough, cowboy image is an example of cultural symbol product positioning. The brand is associating itself with a certain cultural symbol and appealing to consumers who identify with or aspire to that symbol.

Stetson Cologne Has Positioned Its Brand Using the Tough, Cowboy