Which concept explains that consumers may recall an ad from the past and make a purchase because they have seen the ad several times?
A) a sales-response curve
B) a marginal analysis
C) decay effects
D) carryover effects

Question

Quizplus · Accepted Answer

Carryover effects refer to the impact of past advertising exposure on current or future purchase behavior. This means that an ad seen multiple times in the past can influence a consumer’s decision to make a purchase at a later time, even if they do not remember the specific details of the ad.

Which Concept Explains That Consumers May Recall an Ad from the Past