Managers who do not recognize the benefits of marketing may be most inclined to use which method of communications budgeting?
A) percentage of sales
B) meet the competition
C) what we can afford
D) payout planning

Question

Quizplus · Accepted Answer

Managers who do not recognize the benefits of marketing may be inclined to use the "what we can afford" method of communications budgeting, as they may not see the value in investing a specific amount or percentage of sales into marketing activities. This method involves allocating funds based on the available budget, rather than a predetermined percentage or goal.

Managers Who Do Not Recognize the Benefits of Marketing May