The primary disadvantage of the meet-the-competition method of marketing communication budgeting is:
A) marketing dollars may not be spent efficiently
B) there is little flexibility in how the marketing dollars can be spent
C) when sales go down, so does spending
D) it shows a lack of commitment to marketing

Question

Quizplus · Accepted Answer

The primary disadvantage of the meet-the-competition method is that it does not guarantee that the marketing budget will be spent efficiently. The company may end up overshooting or undershooting the actual budget required for marketing activities, which can result in wastage of resources or missed opportunities.

The Primary Disadvantage of the Meet-The-Competition Method of Marketing Communication