If a company's leaders reject a communications budgeting method because it would take too long to prepare, odds are the budgeting method is:
A) percentage of sales
B) meet the competition
C) what we can afford
D) objective and task

Question

Quizplus · Accepted Answer

Objective and task budgeting is a method that involves identifying specific communication objectives and tasks needed to achieve them, followed by estimating the costs associated with each task. If the company's leaders reject this method because it would take too long to prepare, it suggests that they may not be willing to put in the effort required for effective communication planning and budgeting.

If a Company's Leaders Reject a Communications Budgeting Method Because