Which method for developing a marketing communications budget links dollars to defined goals?
A) percentage of sales
B) meet the competition
C) what we can afford
D) objective and task

Question

Quizplus · Accepted Answer

Objective and task method involves setting specific communication objectives and identifying the tasks required to achieve them. The budget is then based on the cost of those tasks, enabling a clear link between dollars spent and defined goals. This is a more effective method compared to allocating budgets based on percentage of sales or what the company can afford. Meeting the competition may not always be a relevant criterion for setting a budget.

Which Method for Developing a Marketing Communications Budget Links Dollars