Which approach to developing a marketing communications budget is often viewed as being the most effective?
A) objective and task
B) percentage of sales
C) what we can afford
D) payout planning

Question

Quizplus · Accepted Answer

The objective and task approach requires companies to determine their marketing goals and then allocate resources based on what tasks need to be accomplished to achieve those goals. This approach is often viewed as being the most effective because it ensures that marketing dollars are being spent strategically and can be tied to specific marketing objectives. It also encourages companies to continually evaluate the effectiveness of their marketing efforts and adjust budgets accordingly.

Which Approach to Developing a Marketing Communications Budget Is Often