When consumers begin to think of an advertisement as old or stale, the concept being illustrated is:
A) a sales-response curve
B) wear out effects
C) decay effects
D) carryover effects

Question

Quizplus · Accepted Answer

The wear out effects refer to the phenomenon where an advertisement becomes old or stale in the minds of consumers. This can result in decreased effectiveness of the ad and a decline in sales.

When Consumers Begin to Think of an Advertisement as Old