Which method of developing marketing communications budget is often used in highly, competitive markets where rivalries between competitors are intense?
A) percentage of sales
B) meet the competition
C) what we can afford
D) objective and task

Question

Quizplus · Accepted Answer

The "meet the competition" method of developing marketing communications budget is often used in highly competitive markets where rivalries between competitors are intense. This approach involves matching the advertising and promotional spending of competitors in order to keep up in the market.

Which Method of Developing Marketing Communications Budget Is Often Used