When conducting advertising research, consumer-oriented research will examine the context of a product's use.

Question

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Consumer-oriented research aims to understand the needs, preferences, and behaviors of the target audience and the context in which they use the product or service. This context can include factors such as the environment, time of day, occasion, and other situational factors that may affect purchase and usage decisions. By studying the context of use, advertisers can better tailor their messaging and positioning to resonate with consumers' needs and preferences.

When Conducting Advertising Research, Consumer-Oriented Research Will Examine the Context