An anthropological approach in consumer-oriented research involves direct observation of consumers using goods and services.

Question

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Anthropology is the study of human behavior, culture, and social organization. Therefore, taking an anthropological approach in consumer-oriented research would involve observing and studying how people interact with goods and services in their daily lives. This direct observation would allow researchers to gain insights into consumer behavior and preferences that may not be apparent through other research methods.

An Anthropological Approach in Consumer-Oriented Research Involves Direct Observation of Consumers