A pulsating schedule of advertising distribution involves continuous advertising with bursts of higher intensity during specific periods of the year.

Question

Quizplus · Accepted Answer

This is correct. A pulsating schedule of advertising distribution involves continuous advertising with bursts of higher intensity during specific periods of the year. This contrasts with a continuous schedule of advertising distribution, which involves consistent advertising throughout the year at a similar frequency and intensity.

A Pulsating Schedule of Advertising Distribution Involves Continuous Advertising with Bursts