The affective component of attitude matches the hierarchy of effects model's components of:
A) awareness and knowledge
B) liking, preference, and conviction
C) conviction and action
D) the actual purchase

Question

Quizplus · Accepted Answer

The affective component of attitude involves the individual's emotions and feelings towards a particular product or brand. This matches the liking, preference, and conviction components of the hierarchy of effects model, which involves the individual's positive attitudes and beliefs towards a particular product or brand. The other options do not directly match the affective component of attitude.

The Affective Component of Attitude Matches the Hierarchy of Effects