The hierarchy of effects model:
A)only works in the correct sequence of the model.
B)is designed to build recall more than an actual purchase decision.
C)clarifies the advertising approach to use by showing what to emphasize during each stage of the model.
D)leads to impulse buying decisions if applied correctly.

Question

Quizplus · Accepted Answer

The hierarchy of effects model is designed to clarify the advertising approach to use by showing what to emphasize during each stage of the model. It is a step-by-step approach that aims to move consumers through the various stages of awareness, knowledge, liking, preference, conviction, and finally purchase. While it can lead to a purchase decision, it is not designed solely for that purpose and therefore, options B and D are incorrect. Option A is partially correct, as the model should be followed in the correct sequence, but this alone is not enough to explain the purpose of the model.

The Hierarchy of Effects Model