Which step immediately follows awareness in the hierarchy of effects model?
A)Recognition
B)Liking
C)Preference
D)Knowledge

Question

Quizplus · Accepted Answer

The hierarchy of effects model suggests that awareness is the first step in the process of consumer decision-making. This is followed by knowledge, where consumers learn more about the product or service through informational advertising or other sources. After gaining knowledge, the consumer forms a preference for the product or service, which is then followed by a liking or positive attitude towards it. Finally, recognition occurs, which means the consumer recognizes the product or service and is ready to make a purchase decision. Therefore, the step immediately following awareness is knowledge, making option D the correct answer.

Which Step Immediately Follows Awareness in the Hierarchy of Effects