The process of preparing and integrating a company's advertising efforts with the overall IMC message is the:
A)message theme.
B)advertising management program.
C)executional framework.
D)communication analysis.

Question

Quizplus · Accepted Answer

The process of preparing and integrating a company's advertising efforts with the overall IMC message is the advertising management program. This involves coordinating all advertising activities, setting objectives and budgets, selecting target markets, developing creative strategies, and evaluating results. It is an essential component of the overall IMC plan and ensures that advertising efforts are aligned with the company's marketing goals and messages. A, C, and D are not accurate descriptions of this process.

The Process of Preparing and Integrating a Company's Advertising Efforts