The affective component of attitude matches which components of the hierarchy of effects model?
A)Awareness and knowledge
B)Liking, preference, and conviction
C)Conviction and action
D)The actual purchase

Question

Quizplus · Accepted Answer

The affective component of attitude refers to a person's emotional feelings or liking towards a particular product, brand, or service. This component matches the liking, preference, and conviction stages of the hierarchy of effects model, which involves developing a positive attitude towards the product, brand, or service and forming a preference for it over other alternatives.

The Affective Component of Attitude Matches Which Components of the Hierarchy