In a means-end chain for milk, the calcium content of milk leads to healthier bones, which leads to a display of wisdom and a comfortable life free of osteoporosis. The display of wisdom and a comfortable life component of the means-end chain is the:
A) product attribute
B) consumer benefit
C) leverage point
D) personal value

Question

Quizplus · Accepted Answer

The display of wisdom and a comfortable life free of osteoporosis represents the personal value in the means-end chain, as it reflects the ultimate end-goal or value that the consumer seeks to achieve.

In a Means-End Chain for Milk, the Calcium Content of Milk