In an advertisement for Curves for Women, consumers are encouraged to "join now" by offering them the rest of the summer free. This statement in the ad corresponds to which component of an attitude?
A) cognitive
B) affective
C) conative
D) verbal

Question

Quizplus · Accepted Answer

The conative component of an attitude refers to the behavioral aspect, or the intention to take action. The advertisement is encouraging consumers to join the gym by offering them a free trial for the rest of the summer, which is an attempt to influence their intention to take action (joining the gym).

In an Advertisement for Curves for Women, Consumers Are Encouraged