The cognitive component of attitude matches the hierarchy of effects model's components of:
A) awareness and knowledge.
B) liking, preference, and conviction.
C) conviction and action.
D) the actual purchase.
Correct Answer:
Verified
Q1: In a means-end chain for milk, the
Q3: In an advertisement for Curves for Women,
Q4: In the hierarchy of effects model, after
Q5: The first step in a purchase decision
Q6: The means-end chain approach suggests that an
Q7: Which step immediately follows awareness and knowledge
Q8: The process of preparing and integrating a
Q9: A means-end chain is the basis for
Q10: In a means-end chain, end states include:
A)the
Q11: Which step immediately follows awareness in the
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