In a means-end chain for milk, the calcium content of milk leads to healthier bones, which leads to a display of wisdom and a comfortable life free of osteoporosis. The fact that milk has calcium represents which component of the means-end chain?
A) Product attribute
B) Consumer benefit
C) Leverage point
D) Personal value
Correct Answer:
Verified
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Q5: The first step in a purchase decision
Q6: The means-end chain approach suggests that an
Q7: Which step immediately follows awareness and knowledge
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A)the
Q11: Which step immediately follows awareness in the
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