According to the hierarchy of effects model, before Sandra will develop a preference for K-Swiss shoes, she must first:
A) know about K-Swiss shoes and like the K-Swiss brand.
B) have conviction that the K-Swiss brand is superior to other brands.
C) know about K-Swiss shoes and believe they are the best.
D) become aware of the K-Swiss brand and develop a conviction about the brand.

Question

Quizplus · Accepted Answer

According to the hierarchy of effects model, the first step towards developing a preference is awareness and liking of the brand. Hence, Sandra must first become aware of K-Swiss shoes and like the brand before she can develop a preference for them. Option A captures these requirements.

According to the Hierarchy of Effects Model, Before Sandra Will