In terms of the hierarchy of effects model, to obtain brand loyalty:
A) all six steps must be present.
B) knowledge and preference is essential, the other steps are not.
C) liking, preference, and conviction are essential, the other steps are not.
D) awareness, knowledge, and conviction are essential, the other steps are not.

Question

Quizplus · Accepted Answer

The hierarchy of effects model suggests that all six steps (awareness, knowledge, liking, preference, conviction, and purchase) are necessary to achieve brand loyalty.

In Terms of the Hierarchy of Effects Model, to Obtain