In a means-end chain for milk, the calcium content of milk leads to healthier bones, which leads to a display of wisdom and a comfortable life free of osteoporosis. The fact that milk has calcium represents which component of the means-end chain?
A) product attribute
B) consumer benefit
C) leverage point
D) personal value

Question

Quizplus · Accepted Answer

The fact that milk has calcium is a product attribute, as it is a feature of the product itself.

In a Means-End Chain for Milk, the Calcium Content of Milk