The concept that moves a consumer from understanding a product's benefits to linking those benefits with personal values is:
A) awareness
B) liking
C) preference
D) a leverage point

Question

Quizplus · Accepted Answer

A leverage point is a concept that helps consumers make the connection between a product's benefits and their own personal values. It is a powerful way to motivate consumers to make a purchase and can be used as a key marketing strategy. Awareness, liking, and preference are important steps in the consumer decision-making process, but leveraging personal values is the most effective way to create long-term loyalty and brand advocacy.

The Concept That Moves a Consumer from Understanding a Product's