To construct a quality leverage point, the creative builds a pathway that connects a:
A) product attribute to the product benefit
B) product attribute to the potential buyer's value system
C) product benefit to the potential buyer's value system
D) personal value to the potential buyer's value system
Correct Answer:
Verified
Q2: The cognitive component of attitude matches the
Q4: According to the hierarchy of effects model,
Q6: The means-end chain approach suggests that an
Q9: A means-end chain is the basis for
Q10: In a means-end chain, end states include:
A)the
Q11: In terms of the hierarchy of effects
Q100: Which immediately follows awareness in the hierarchy
Q101: The conative component of attitude matches the
Q104: The concept that moves a consumer from
Q109: In a means-end chain for milk, the
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