A unique selling proposition is an explicit, testable claim of uniqueness or superiority.

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A unique selling proposition (USP) is a distinctive and unambiguous statement that outlines the advantages of a specific product or service over its competitors. USP should be specific, factual, and unique to attract the attention of the target audience, differentiate the brand from its competitors, and encourage them to choose it over any other brand. The effectiveness of a USP can be tested by measuring its impact on sales, market share, or customer loyalty.

A Unique Selling Proposition Is an Explicit, Testable Claim of Uniqueness