Affective message strategies utilize the attitude formation sequence of affective → conative → cognitive.
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Q56: The three categories of message strategies coincide
Q57: Generic message strategies are not used in
Q58: When using the hierarchy of effects model
Q59: In the hierarchy of effects model, conative
Q60: If an advertisement highlights the benefits of
Q62: A hyperbole message strategy is a conative
Q63: In terms of attitude formation, cognitive message
Q64: Affective message strategies take two major forms:
Q65: If a product's benefits can be presented
Q66: Resonance advertising attempts to connect a product
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