When using the hierarchy of effects model to develop knowledge for a product or brand, which would be the best message strategy?
A)Affective
B)Cognitive
C)Conative
D)Corporate

Question

Quizplus · Accepted Answer

The cognitive message strategy would be the best choice as it aims to increase knowledge and understanding of the product or brand. This is important in the hierarchy of effects model as it precedes affective and conative stages. It helps consumers to become aware and informed of the product or brand, which can lead to the development of positive attitudes and intentions to purchase. The other options, affective, conative, and corporate message strategies, focus on emotions, actions, and brand image respectively, which are important but may not be as effective in developing knowledge about a product or brand.

When Using the Hierarchy of Effects Model to Develop Knowledge