In the hierarchy of effects model, conative message strategies would be most closely tied to the:
A)Awareness.
B)Liking, preference, and conviction.
C)The purchase or consumer response.
D)Knowledge.

Question

Quizplus · Accepted Answer

Conative message strategies are aimed at encouraging a consumer to take action, such as making a purchase or responding to an offer. Therefore, they are most closely tied to the purchase or consumer response stage in the hierarchy of effects model.

In the Hierarchy of Effects Model, Conative Message Strategies Would